case studies

GAMING ARCADE

About the Project

Gaming Arcade is a web3 crypto gaming platform dedicated to reviving the classic ’90s arcade gaming experience. Players can relive nostalgic games while earning rewards in a decentralized environment.

Engage in 1vs1 competitions, place bets using cryptocurrency (Matic), and potentially secure up to 90% of the bet amount. The platform promotes gamer empowerment, offering avenues to monetize skills via streaming and a pioneering NFT-based model for augmented earning avenues.

With an array of game modules, including 1vs1, 1vsMany, Custom Room, and Real-time matches, Gaming Arcade caters to diverse gaming preferences. The platform’s operations are powered by the $GA Token, an ERC-20 utility token, streamlining transactions and rewards within the ecosystem.

user research

User Demographics

Age, Gender, Location

Predominantly millennials and Gen Z, attracted by the nostalgia of ’90s arcade games and the innovation of Web3

Familiarity with Web3 & Cryptocurrencies

Users well-versed in blockchain technology, actively participating in cryptocurrency transactions, especially Matic.

Gaming Experience & Preferences

A mix of casual gamers familiar with classics like Pac-Man and competitive players drawn to 1vs1 and real-time matches.

User Needs & Motivations

Desired Features & Game Types

High demand for 1vs1 mode, custom rooms, real-time matches, and hypercasual games.

Expectations from a Web3 Gaming Platform

Seamless integration of gaming with crypto rewards, NFT ownership, and a sense of community.

Reasons for Using Gaming Arcade

Reviving the classic arcade gaming experience while benefiting from Web3 advantages like earning in crypto and NFT functionalities.

User Interviews & Surveys

Key Findings

Users appreciate the blend of nostalgic games with modern blockchain tech. The ability to earn while playing is a significant draw.

Pain Points & Challenges

Potential concerns about real-time match availability, seeking clarity on tokenomics, and the intricacies of NFT staking.

Recommendations & Wishlist

Users desire more games per season, enhanced social features, and clarity on the referral system.

Personal Development

Crypto Chloe

27 Financial Analyst

A 27-year-old financial analyst who’s been dabbling in cryptocurrencies since her late teens. Intrigued by the integration of gaming and blockchain on Gaming Arcade, she’s keen on exploring NFT functionalities and the potential of staking rewards.

Retro Ryan

19 Student

A 19-year-old college student majoring in Computer Science. Recently, he developed an interest in ’90s games after discovering them on emulators. Gaming Arcade’s blend of classic gameplay and modern blockchain benefits offers him the perfect mix of nostalgia and innovation.

Streamer Steve

21 Student

He is already a full-time game streamer on platforms like Twitch. He’s attracted to Gaming Arcade’s offer to monetize skills through streaming, seeing it as an opportunity to expand his audience and earn while doing what he loves.

Token Tom

35 Crypto Enthsiast

A 35-year-old crypto enthusiast. He’s been active in the cryptocurrency world for years and is attracted to Gaming Arcade for its unique NFT functionalities and the potential of staking rewards.

Competitive Cara

24 Digital Marketer

A 24-year-old digital marketer who thrives on challenges. She’s constantly on the lookout for the next 1vs1 match to prove her gaming prowess. The thrill of winning both the game and crypto rewards keeps her coming back to Gaming Arcade.

Market Analysis

Market AnalysisGaming Industry Market Growth

Conclusion

Through comprehensive research, we identified that our primary user base, aged 16-30 and spanning various professions, exhibits a strong affinity for the classic gaming experience. Our interviews and surveys highlighted a keen interest in monetizing their gaming skills in crypto. With Gaming Arcade’s unique approach, we aim to seamlessly transition gamers from the traditional Web2 paradigm to the revolutionary Web3 platform, enabling both professional and casual gamers to earn and engage in a transformative digital environment.

user interface

UI Designs for Web

While ideating and designing the web interface, we adopted iterative approach to get the best results.
We test multiple gaming web design approaches, and saved them throughout.

WEB V1.0

WEB V2.0

Landing Page Finalization

Static Pages

Game Play & Stages

UI Designs for App

Gaming Arcade’s mobile app interface is a sleek fusion of ’90s nostalgia and modern design principles, ensuring an intuitive and immersive gaming experience for the Web3 generation.

NFT Design

The “Alpha Pass” NFT design encapsulates exclusivity and innovation, serving as a unique digital collectible that unlocks privileged access and benefits within the Gaming Arcade ecosystem.

Gaming 2d Characters Design

Gaming Arcade’s 2D character designs blend nostalgic ’90s aesthetics with modern flair, creating iconic avatars that resonate with both classic arcade enthusiasts and contemporary gamers.