case studies
Bunny Run.io
About the Project
The platform couples its enticing ROI model with a referral system, allowing users to earn additional rewards by introducing new participants. With a unique combination of cryptocurrency mechanics and game-like elements, BunnyRun.io aims to make crypto investing both profitable and engaging for its users.
user research
User Demographics
Age, & Geography
18 – 45 years old.
Primarily users from regions with high cryptocurrency adoption rates.
Tech Proficiency
Moderate to high. Users likely have prior experience with online platforms, digital wallets, and possibly other cryptocurrency exchanges.
Economic Status
Middle to upper-middle class, given the disposable income required to invest.
User Needs and Motivations
Return on Investment (ROI)
A platform offering consistent and competitive returns on investments.
Ease of Use
A straightforward process to buy $CRRT tokens, deposit, and claim ROI.
Trustworthiness
Assurance that their investments are secure and the platform is reliable.
Referral Gains
Opportunity to increase earnings through a referral system.
User Interviews & Surveys
The charts below provide insights into user discovery methods for BunnyRun.io and gauge the platform’s user-friendliness. These findings underscore the platform’s strengths and areas for potential enhancement.
How did you First Learn about BunnyRun.io?
It represents how users first learned about BunnyRun.io. The majority (60%) discovered BunnyRun.io through friends or family, suggesting a strong word-of-mouth or referral influence.
User-Friendly Rating of Bunnyrun.io (1-10)
Displays the user-friendly ratings of BunnyRun.io on a scale of 1 to 10. From this, we can observe a trend towards higher ratings, with the majority rating the platform between 7 and 10. This indicates a generally positive user experience.
Personal Development
Crypto Chris
28 Software Developer
Needs: A reliable platform to grow his cryptocurrency investments.
Motivations: Attracted by the 1% daily ROI and the concept of an investment game.
Challenges: Wants clarity on the 10% tax on buys/sells of $CRRT tokens.
Newbie Nancy
35 Marketing Manager
Needs: A simple, straightforward platform to start her journey into cryptocurrencies.
Motivations: Interested in new investment avenues; heard about BunnyRun.io through a friend.
Challenges:Navigating the crypto buying process and understanding the Binance Smart Chain.
Referral Rick
40 Salesperson
Needs: A Platform that rewards him for bringing in more users.
Motivations: Drawn to the potential earnings from the BunnyRun.io referral system.
Challenges:Ensuring that his referrals have a smooth onboarding experience.
Conclusion
The user research indicates that BunnyRun.io enjoys a strong word-of-mouth reputation, with a significant portion of users discovering the platform through referrals from friends or family. This underscores the effectiveness of its referral system and the inherent trust within its user community. Additionally, the platform’s user-friendly ratings lean towards the higher end, suggesting a generally positive user experience. However, there remains room for improvement, especially in terms of guiding new users through the process of purchasing and depositing $CRRT tokens. Addressing these areas and maintaining the platform’s strengths will further cement BunnyRun.io’s position as a favored choice among crypto investment platforms.
user interface
User Interface Design
BunnyRun.io’s UI design effectively merges the intricate world of cryptocurrency with an intuitive gaming interface, offering users both clarity and engagement in their investment journey. However, there’s potential to enhance onboarding experiences, ensuring seamless navigation for newcomers to the crypto realm.
