case studies
THE FARM.FINANCE
About the Project
Beyond its gaming aspects, TheFarm.Finance serves as an investment platform where users can compound their earnings, benefit from referral incentives, and interact with a user-friendly interface. The project places a strong emphasis on transparency, security, and education, aiming to make DeFi accessible to a broader audience beyond just crypto enthusiasts. With a unique blend of gaming and financial elements, TheFarm.Finance is not only an entertaining venture but also a potential avenue for passive income in the world of blockchain.
user research
User Demographics
Age, & Location
18 – 45 years old.
Global, with potential concentrations in regions where blockchain gaming is popular.
Education & Occupation
Mixed levels, but likely a higher percentage of individuals familiar with tech, gaming, and basic finance. They can be students, working professionals, crypto enthusiasts, and gamers.
Tech Savviness
Moderate to high. Users likely have some experience with digital platforms, crypto exchanges, and gaming.
User Needs & Motivations
Engaging Gameplay
Financial Rewards
Ease of Use
Trust and Security
Community Engagement
Attracted by the potential of earning a 1% Daily ROI.
Desire a platform that’s intuitive, especially given the blend of gaming and finance.
Attracted by theAssurance that their investments are safe and the platform is transparent. potential of earning a 1% Daily ROI.
Opportunities to connect with other players, share strategies, and discuss game updates.
User Interviews & Surveys
Key Findings:
- Predominantly users aged 25-35.
- High engagement, driven by 1% Daily ROI.
- Strong appetite for transparency.
Recommendations & Wishlist
- Video tutorials for newcomers.
- ROI calculator tool.
- Dedicated community forums.
- Enhanced transparency mechanisms.
- Mobile application for accessibility.
Pain Points & Challenges
- Initial setup with Metamask.
- Confusion around ROI calculations.
- Need for more community interaction.
- Security and scam concerns.
Personal Development
Motivations:
Engaging gameplay, earning while playing, exploring new blockchain games.
Needs:
Easy onboarding, clear game mechanics, community interaction.
Quote:
“I love discovering new blockchain games that are both fun and profitable!”
Motivations:
Financial rewards, passive income opportunities, diversifying crypto portfolio.
Needs:
Trustworthy platform, transparent mechanics, clear ROI details.
Quote:
“I’m always on the lookout for new platforms that offer good returns on my investments.”
Conclusion
Through our comprehensive user research, we’ve identified that TheFarm.Finance attracts a predominantly young, tech-savvy audience, keen on both blockchain gaming and financial returns. While the platform’s 1% Daily ROI promise acts as a significant magnet, there’s a clear call for enhanced transparency and user-friendly tools. Challenges like initial setup complexities and ROI calculation confusion need addressing. Feedback strongly suggests the introduction of enriched tutorials, a mobile application, and dedicated community spaces to elevate user satisfaction and engagement.
user interface
User Interface Design
In my UI design process, I embrace an iterative approach, ensuring refined outcomes through continuous feedback and improvement. I’ll be showcasing four distinct iterations of the main page, each evolving to achieve the optimal user experience
Iterative Procedures for Crypto Web Game
The Pepper game on TheFarm.Finance merges farming simulation with blockchain rewards, allowing players to cultivate peppers, earn through $PEPPER tokens, and achieve a 1% Daily ROI by staking in a crypto environment.This Play2Earn model integrates game mechanics with investment opportunities, emphasizing both engagement and financial returns.
