case studies

Amazon Detectives

Problem Identification

In the rapidly growing e-commerce sector, especially on platforms like Amazon, sellers often grapple with multiple challenges:

Inventory Management

Maintaining optimal inventory levels, avoiding stockouts, and effectively handling surplus stocks are common problems. This is further complicated when dealing with multiple third-party prep centers.

Accessibility

E-commerce is a 24/7 business. Sellers need a system that can be accessed anytime, anywhere, to monitor sales, stocks, and financials.

Financial Tracking

Real-time monitoring of profits and losses is crucial. Manual tracking can be time-consuming and prone to errors. Product Discovery: Identifying profitable products to add to their portfolios can be tedious. It involves wading through vast amounts of data and trends to pinpoint potential best-sellers.

Integration with Amazon

With numerous software solutions available, sellers need a tool that effortlessly integrates with Amazon’s system for seamless operations.

Project Scope

In the rapidly growing e-commerce sector, especially on platforms like Amazon, sellers often grapple with multiple challenges, here are few solutions:

Amazon Systems at a Low Monthly Fee

The solution offers Amazon’s proven systems for a competitive monthly fee, making it affordable for sellers of all scales.

FBM (Fulfilled by Merchant) Management Service

Comprehensive FBM management, covering aspects from sales rank price alerts to inventory FBA & third-party prep center inventory alerts.

Effortless Inventory Tracking

Sellers can easily manage their inventory with real-time updates, ensuring they’re neither overstocked nor understocked.

Real-Time P&L Analytics

Advanced analytics offer insights into profits and losses in real-time, enabling quick decision-making.

Discover New Products

An in-built feature allows sellers to discover profitable products, giving them an edge over their competition.

Universal Accessibility

Designed for the modern seller, the solution can be accessed from any device, at any time, from anywhere.

Synced Inventory Management

The platform offers synchronized inventory management, making collaborations with third-party prep centers effortless.

Project Vision

Amazon Detectives” aims to revolutionize e-commerce management for Amazon sellers. By providing a comprehensive, intuitive, and seamlessly integrated SaaS solution, the brand envisions empowering sellers with the tools and insights they need to excel. Whether it’s inventory management, financial tracking, or product discovery, “Amazon Detectives” seeks to offer a one-stop solution, ensuring sellers can focus on growing their business, backed by the power of data-driven decisions.

user research

User Research

Objective

Understand the primary users, their needs, and pain points to inform the design and functionality of our SaaS product.

Methodology

Conducted one-on-one interviews with 50 existing users and surveyed 200 potential users. Also performed usability testing with the current system.

Findings

68% of existing users mentioned difficulty in navigating the current platform.
54% expressed a need for a more intuitive dashboard.
Usability tests revealed that, on average, users took 7 minutes to complete a task that should take only 3 minutes.
Potential users desired integrations with other popular tools in the market.

market analysis

Market Analysis

Objective

Investigate competitors to identify market gaps and understand where our SaaS product can excel.

Methodology

Analyzed five direct competitors and three indirect competitors. Looked into their features, user reviews, pricing models, and UI/UX designs.

Findings

Only 2 of the competitors offered API integrations, presenting an opportunity for our product.
User reviews for competitor products frequently cited poor customer support and limited customization options.
3 out of 5 competitors have a mobile application, suggesting a potential area for expansion for our product.

Persona Development

Personal Development

Objective

Create representative user profiles to guide the design and functionality of our SaaS product.

Methodology

Based on the data gathered from user research and market analysis, we developed three distinct user personas.

Sarah

32 Amazon Seller

Needs: Tools to analyze product sales, track inventory, and forecast demand.

Pain Points: Difficulty navigating Amazon’s native tools, challenges in identifying profitable niches.

Liam

29 Product Hunter

Needs: A platform to discover trending products, analyze market gaps, and understand customer reviews.

Pain Points: Overwhelmed with disparate sources of product information, wants an integrated dashboard to track everything.

Sophia

27 Virtual Assistant (VA)

Needs: Effective task management tools, seamless communication with clients, and tools to help in her daily administrative tasks.

Pain Points: Juggling multiple platforms for different tasks, difficulty in tracking billable hours.

Conclusion

Through comprehensive user research, we’ve identified a clear market gap for a unified SaaS tool. Users, from Amazon Sellers to Product Hunters, experience challenges with fragmented tools and inefficiencies. Our vision is to craft a solution that addresses these pain points, integrating diverse needs into one user-centric platform, promising enhanced efficiency and user satisfaction.

logo & icons

user Interface

UI Design for Web

Leveraging modern design principles, the UI for Amazon Detectives’ web platform prioritizes user-centricity, ensuring intuitive navigation and a cohesive visual narrative. The design emphasizes dark, professional themes complemented by vibrant accents, fostering user engagement. Through streamlined layouts and responsive elements, the interface ensures optimal user experiences across various devices, harmonizing functionality with aesthetics.

dashboard

The Main Dashboard provides a holistic view of e-commerce metrics, while specialized ends for Product Hunting, Inventory, and Seller activities ensure targeted insights and streamlined operations.